Who DAT?
forget the noise.​

DATcitizen is

not just an ad agency; we’re a force that believes in the lethal power of creativity.

Team Rule
(No. 01)

Love what de do

We don’t just advocate; we demand that creativity positively impacts behavior, thoughts, and the very lifestyle of society.

Team Rule
(No. 02)

Purpose First

Our mission? To define contemporary cultural and social movements through work that’s anything but ordinary. 

something about us

We are different

We hit the national awards stage within six months of operating, darling! Ready to make some noise?

We believe

It Should be unforgattable

We don’t just design ads; we forge narratives that captivate, provoke, and compel. 

Our Team

We Have Come
Together to Create

Darlington Hukuimwe

CEO

CEO of DatCitizen Creative Group, with a strong background in HR strategy, leadership, and organizational development. A Certified Talent Management and Change Management expert, Darlington has held senior roles at Econet, Lafarge, and PwC, bringing people-driven leadership and strategic vision to the creative sector.

Donald Machaya

Executive Creative Director

Donald is a multi-award-winning creative, known for bold, original campaigns across Southern Africa.
He co-founded Datcitizen, one of only two Zimbabwean agencies nominated for the Loeries in 2018.
Recognised at the Ngoma, Megafest, and Zimbabwe Business Awards, his work continues to set benchmarks.
A maverick at heart, he blends genius with play, chasing big ideas as passionately as he does waves.

Estella

Client Services

A versatile creative professional, web developer with over a decade and a half in the digital creative space., and entrepreneur. He has led creative work at Incub8 Agency and co-founded Mhondoro Inc., blending design, digital strategy, and storytelling. Tawanda is passionate about culture and innovation, he has traveled Africa as a digital nomad, drawing inspiration from diverse communities.

Tawanda Joseph Mutsena

Creative Director

A versatile creative professional, web developer with over a decade and a half in the digital creative space., and entrepreneur. He has led creative work at Incub8 Agency and co-founded Mhondoro Inc., blending design, digital strategy, and storytelling. Tawanda is passionate about culture and innovation, he has traveled Africa as a digital nomad, drawing inspiration from diverse communities.

Keith Dube

Art Director | Storyteller | Visionary

Where creativity meets strategy, Keith Dube shines. With iconic projects like the first virtual marathon Econet Victoria Falls Marathon, Tell them now (Ecosure), and ARDA rebranding under his belt, he crafts visual stories that leave a lasting impact. Through innovative art direction, Keith brings brands to life, pushing boundaries and sparking conversations.

Watson Hungwe

Art Director

Watson Hungwe is a visionary Zimbabwean art director at DATcitizen Group. Founder of Black Man Studios, a hub for bold, culture-driven creativity.
He blends storytelling, brand strategy, and visual artistry to craft content that captivates and connects with modern audiences.
His expertise spans film production, photography, digital marketing, and content creation for authentic, culturally resonant narratives.

Our Clients

Together
We Collaborate

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Send A Request

Innovation Starts With Collaboration

We craft impactful stories, build meaningful partnerships, and deliver innovative solutions that inspire growth. Our focus is on creativity, excellence, and results — turning bold ideas into real impact.

Phone:

+263 242 2788207

Email:

we@datcitizen.co.zw