Steward Health had been around for some time however, before it became Steward Health it was known as TN Medical. Ever since it re-branded, most people were not very aware of the company and its unique medical cover options.
Hence with this campaign, our task was to develop a 360 degrees campaign that raised awareness and increased the visibility of Steward Health as a brand. Hence we wanted something that will grab people’s attention and get them talking. We settled for real life scenarios that are risky thus signifying the importance of having health cover. We wanted to communicate with one’s conscience that is why we used a rhetorical question as our big idea “Too much of a gamble?”