Take Care of your self before bitter self takes care of you
Basically this was a wellness campaign to encourage people to lead healthy lifestyles and not just be negligent because they had medical cover. We went for a simpler and cleaner look; something that was pleasing to eye and still have impact.
Our big idea was Take Care which was an encouragement for clients to live healthy lives. While Steward Health provide health care cover, they were encouraging them to make their lives much more enjoyable and active by engaging in simple everyday activities that enable them to avoid frequent visits to doctors and medical facilities.
We chose to use minimal copy mainly because our visuals are highly depictive.